Diageo plc DEO continues to make strategic moves to enrich customer experiences and drive growth. In line with this strategy, the company has signed and completed the sale of its Cacique rum brand ...

UK importer and distributor Proof Drinks is to handle Diageo’s Don Papa rum in the UK. The deal, effective immediately, will mean “wider availability and enhanced support” for retailers and ...

Diageo’s Bundaberg Rum (Bundy) has been a long-time sponsor of the Australian men’s National Rugby League (NRL). And in 2022, its sponsorship took a turn, with Bundy expanding its support to the ...

Diageo-owned rum brand Captain Morgan ran a mobile-led campaign to personalise messaging to consumers and increase redemption of promotions in the UK. Owned by Diageo, Captain Morgan is an original ...

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