Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...

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This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Sales promotion close sales promotionA short-term marketing strategy which aims to increase sales of a particular product or a range of products. is used to encourage customers to buy more of a ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

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Supermarkets kept shoppers spending after Christmas by offering a raft of promotions as take-home sales rose by 4.3% in January ...

3 Things You Must Do When Your Savings Reach $50,000 Here are four financial red flags to be aware of in holiday sales and promotions. Earning passive income doesn't need to be difficult.