Salesforce Distributed Marketing brings local marketers into the fold by allowing them to add personalization and context to national marketing campaigns. Our team tests, rates, and reviews more than ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...

The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers ...

A long-term plan centered on agentic artificial intelligence (AI) could reset expectations for Salesforce if growth and ...

B2B marketing will benefit from more automation thanks to Salesforce's new artificial intelligence (AI)-based, account-focused marketing and customer relationship management (CRM) tool. Our team tests ...

Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between ...

As Salesforce approaches the three-year anniversary of its $2.5 billion ExactTarget acquisition, its marketing platform boss says the company is finally integrated into the rest of Salesforce's ...

Datorama's cloud-based AI software is used by marketers to consolidate and pull insights from data that can be used to optimize campaigns and workflows. Salesforce plans to use the acquisition to ...

Deloitte’s Carrie McWilliams explains how agentic AI and Data Cloud transform marketing efficiency and personalization to ...

Salesforce is doubling down on its partnership with Microsoft, with which it's also sometimes been a foe. Microsoft Azure is now the public cloud behind Salesforce's Marketing Cloud, its cloud ...

Today, there are tons of companies that promote themselves as influencer/creator management solutions. It’s one of the most competitive subcategories in technology and yet there still don't seem to be ...