The biggest names in tech aren’t going to let scattered tools and siloed data stand in the way of the agentic enterprise. The ...

The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers ...

Salesforce Distributed Marketing brings local marketers into the fold by allowing them to add personalization and context to national marketing campaigns. Our team tests, rates, and reviews more than ...

A long-term plan centered on agentic artificial intelligence (AI) could reset expectations for Salesforce if growth and ...

B2B marketing will benefit from more automation thanks to Salesforce's new artificial intelligence (AI)-based, account-focused marketing and customer relationship management (CRM) tool. Our team tests ...

Salesforce on Wednesday announced a bevy of new features and product updates across its Marketing and Commerce clouds, with many of the updates designed to advance the company's overarching Customer ...

Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk to your marketing cloud? On Wednesday, Salesforce announced a series of new features for its ...

Deloitte’s Carrie McWilliams explains how agentic AI and Data Cloud transform marketing efficiency and personalization to ...

Datorama's cloud-based AI software is used by marketers to consolidate and pull insights from data that can be used to optimize campaigns and workflows. Salesforce plans to use the acquisition to ...

Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between ...

As Salesforce approaches the three-year anniversary of its $2.5 billion ExactTarget acquisition, its marketing platform boss says the company is finally integrated into the rest of Salesforce's ...