Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Starting a blog isn't difficult. It's writing a great blog post that’s tough.If you're set on starting a blog today, read on to get my seven top tips for writing posts that will let you stay in Google ...

How many times have you written a blog post that has faded into obscurity never to be seen again? No views, no shares, and don’t even dream of any links. Even worse, how many times have you ...

They say beauty is only skin deep, that what really matters is what’s on the inside. That may be true with people, but I think a different rule applies with blog posts: What’s on the inside only ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...