The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

So, you've done the legwork that will ensure your ABM strategy is executed flawlessly. You've completed your personas. You know the specific accounts you're targeting. You have a solid bench of ...

Kenya is intensifying efforts to position its food culture as a strategic economic asset, targeting a bigger slice of the fast-expanding global culinary tourism market, which hit Sh1.09 trillion in ...

A focus on pipeline is putting pressure on marketers, with over a third expected to deliver leads regardless of quality.

Pierre Cardin, Angola, Marketing Strategy, Cosmetic Industry, Localization, Consumer Behavior, 7Ps, Digital Marketing Share and Cite: Nolatu, F.A.J. (2025) Research on Optimization of Marketing ...

Future Market Insights, Inc. (FMI) is an ESOMAR-certified, ISO 9001:2015 market research and consulting organization, trusted ...

Without a doubt, Spotify has established itself as something more than a simple music streaming company. It is a platform ...

Accounting and other professional service firms are rushing to make sure that they will be mentioned in AI search results, ...

But there’s a major caveat: While well-designed surveys can uncover useful insights to inform organizational strategy, poorly ...

Busy corporate marketing groups can be so focused on tactics and fire-fighting that they jeopardize their marketing investment. The tendency to overreact to events, tackle symptoms rather than ...

Professor Watson recently conducted the second installment of an artificial intelligence training series for the Southern ...