Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article breaks down the most common ...

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns. This should be live now but Microsoft will announce it sometime this week.

As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns. That makes sense — the Google SERP is the foundation of Google Ads. But ...

Reddit introduced Max Campaigns, a new automated format designed to simplify setup and expand delivery across its ad inventory. Google updated Creator Partnerships Beta, improving creator search and ...

The Wuthering Waves 3.1 update introduces the new Frostlands Surface region to the game, allowing you to finally traverse beyond the underground region of Lahai-Roi.

Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands alike. The post Two content models emerging in the AI-driven web economy ...

If your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting. That is the ...

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand ...

Discover 7 proven strategies for Customer Relationship Management For E-commerce—backed by data, real-world case studies, and actionable implementation steps to boost retention, LTV, and revenue in ...

Bangladesh begins official campaigning on Thursday for hugely anticipated general elections next month, the first since the 2024 uprising ended the autocratic rule of Sheikh Hasina. The South Asian ...