The Wuthering Waves 3.1 update introduces the new Frostlands Surface region to the game, allowing you to finally traverse ...

Discover 7 proven strategies for Customer Relationship Management For E-commerce—backed by data, real-world case studies, and actionable implementation steps to boost retention, LTV, and revenue in ...

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

If your Google Ads campaigns are underperforming, your first instinct might be to dive into the platform. You may want to tweak bid strategies, clean up keywords, or adjust targeting. That is the ...

Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands alike. The post Two content models emerging in the AI-driven web economy ...

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns. This should be live now but Microsoft will announce it sometime this week.

Ahead of a slate of announcements coming next week, Microsoft Advertising says advertisers can now add up to 50 search themes to Performance Max campaigns — a significant increase from previous limits ...

As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns. That makes sense — the Google SERP is the foundation of Google Ads. But ...

Reddit introduced Max Campaigns, a new automated format designed to simplify setup and expand delivery across its ad inventory. Google updated Creator Partnerships Beta, improving creator search and ...