Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console performance report chart is ...

The history of search offers clues about where we’re headed in the AI era – but there’s more to learn and more to do to move forward with practical steps. AI changes the way people search. Instead of ...

Yoast announced the release of their Brand Insights tool, which helps track and monitor brand sentiment and visibility in AI platforms like ChatGPT. The new tool, currently in beta, is a new direction ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance. Both aimed to capture traffic but often worked in silos, optimizing toward ...

Here is a new interview published yesterday by The Economic Times Podcasts with Elizabeth Reid, VP Of Google Search. She spoke about Google's progression of AI in Search, content quality, SEO, blue ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. The report was based on data from a survey of 1,012 people in the United States ...

CHICAGO — The nature of how customers approach online search is rapidly changing. The future of SEO is GEO, or generative engine optimization, Ranjeet Bhosale, vice president of digital product ...

Hackers have been spotted using SEO poisoning and search engine advertisements to promote fake Microsoft Teams installers that infect Windows devices with the Oyster backdoor, providing initial access ...