Samanthan Russell, a “chief evangelist” at FMG Suite which helps advisors with their digital strategies, says that SEO is not dead, but that the new mantra is “answer engine optimization,” or AEO.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

By 2026, AI visibility will drive brand trust and selection as platforms like ChatGPT, Gemini, and Perplexity replace traditional search as the starting point for buyer research. -- Generative Engine ...

January 14, 2026 - PRESSADVANTAGE - As digital marketing continues to evolve, so too does the field of search engine ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...

Perhaps there's no better SEO optimization solution on the market today. Better still, it's affordable and will grow with ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

SAN FRANCISCO, CALIFORNIA - SEPTEMBER 17, 2018: A passenger waiting to board his plane walks in front of a sign advertising Twilio at San Francisco International Airport in San Francisco, California.

Whether you work in healthcare communications, pharmaceutical marketing or biotech public affairs, you already know the rules of digital engagement are changing (and changing quickly). But there’s a ...