This project implements sentiment analysis on restaurant reviews using TextBlob and VADER to classify customer feedback as positive or negative. By comparing model performances, it identifies the most ...

NLP survey analysis pipeline for Shopify (Zigpoll/KNO/other) CSV exports. Classifies sentiment & themes (free demo mode or OpenAI mode) and outputs multi-sheet Excel with charts. A comprehensive data ...

Customer feedback used to live in dusty spreadsheets, ignored surveys, or unread emails. Today, it’s the heartbeat of every modern business. The difference between brands that grow and those that ...

Every tech executive has sat through the ritual: the monthly Voice of Customer review where product managers present their "top five complaints" and everyone nods knowingly. But while you're managing ...

Have you ever wondered how businesses sift through mountains of customer feedback to uncover what truly matters? Imagine receiving hundreds, if not thousands, of ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that are changing how people find information. Along with the changes to ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

In today’s digital background, sentiment analysis has become an essential factor of Natural Language Processing (NLP), offering valuable insights from vast online data sources. This paper presents a ...

When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In my March article, I discussed ...