Discover the benefits of social CRM and how it enhances customer relationships. Learn how crm software can improve social media strategy. A social CRM solution helps a business to more effectively ...

Enterprise software is rapidly evolving to reflect the growing importance of both social software and channels such as Twitter and Facebook. Nowhere is this change more obvious than in customer ...

Social CRM is not really about social-media technology and sites such as Facebook and Twitter, but rather it's a different way of looking at interacting with consumers. Cath Everett reports. Social ...

In April 2009, Forrester released their latest report, Future of the Social Web, which illustrated how social networks and marketers will have to change their strategies going forward. The report ...

While your customer service representatives are busy fielding calls, chats, texts, emails and other forms of communication to handle customer issues and complaints, their counterparts on the marketing ...

The pundits in the CRM world love to point out that, at some point, the term “Social CRM” will go away and we'll just describe those social media-enabled capabilities and operations as “CRM” with no ...

Despite today’s competitive marketplace, many companies lack a solid social CRM strategy to engage with customers—they’re still experimenting with the platforms without realizing the strategy’s ...

It is difficult to overstate the importance of social CRM to retailers given the almost tailor-made suitability of Facebook, Twitter, Pinterest et al. for reaching out and engaging with customers.

In MarketingSherpa’s recent social marketing benchmark survey, 38 percent of marketers responded that they have not yet begun planning a social CRM initiative. So what’s holding them back? Most ...

Bosch Power Tools is the European market leader in the professional power tools trade, supplying various professional users including the building, electrical and wood working industries. Market ...