Maxwell House is getting a temporary new identity. The 133-year-old coffee brand is being rebranded as Maxwell Apartment, a move aimed at connecting with modern consumers, Kraft Heinz said in a news ...

Maxwell House is changing its name for the first time in its 133-year history. The coffee brand, owned by Kraft Heinz, will temporarily be renamed "Maxwell Apartment," a move it said it made "to meet ...

Maxwell House is changing its name to align with the nationwide living situation amid rising home prices. The coffee giant, owned by Kraft Heinz, is rebranding for the first time in its 133-year ...

A household name in the coffee industry that many have grown up with is changing its name – at least temporarily. Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min A Michigan-based coffee brand ...

A household name in the coffee industry that many have grown up with is changing its name– at least temporarily. Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding ...