Shares of Puma tumbled Wednesday, nearing a nine-year low, after the German sportswear group warned that geopolitical ...

Shares of Puma tumbled to a near nine-year low on Wednesday after the German sportswear group warned that geopolitical ...

In the competitive world of sports apparel, the Swiss brand On is making waves. Characterized by impressive growth, On is challenging industry norms typically dominated by giants like Adidas and Nike.

The Big East Player of the Year women's basketball player of the year supports Good Sports’ Restore Play LA initiative.

The deal envisages RDX Sports becoming the exclusive provider of apparel for the MMA company’s events worldwide ...

As part of a new program from Major League Baseball, in partnership with trading card company Topps and apparel merchant ...

Much of the sports equipment used in the United States -- including the balls athletes throw and shoot, the bats they swing, ...

Liverpool Football Club has secured a multi-year contract with German sportswear giant Adidas, marking a significant shift in its sports apparel strategy. This partnership, effective from the 2025/26 ...

The move is part of a broader strategy to rebuild its image as a team sports company, an identity that was lost under Adidas’ ...

Playing off the NBA's response to Michael Jordan almost 40 years ago and Hurts mismatch cleats scenario earlier this season, ...