The new partnership with the wellbeing and retail conglomerate means that Frasers Group will be targeting 50 store openings for its Sports Direct brand in the region over the next five years. The ...

Our collaboration with Frasers Group represents not just a key milestone but a strategic expansion that underscores our commi ...

It hopes the scheme will contribute towards a “seamless” omnichannel experience as benefits will be available in Sports Direct stores and online. The loyalty programme will work with “valued ...

Originally set to launch in July last year, the membership scheme intends to drive loyalty and track consumer behaviour in Sports Direct stores, which Clark described as a "blind spot". Members will ...

In the first year, the partnership will introduce five new stores, laying the groundwork for continued expansion of Sports Direct in the area. Frasers Group CEO Michael Murray stated ...

Mike Ashley's Frasers Group, the retail giant behind Sports Direct and House of Fraser, is set to open 50 stores in the Gulf region and Egypt after signing a major strategic partnership.

Fashion and retail industry analysts have welcomed news of Frasers Group's partnership with global retailer GMG with an aim to open 50 Sports Direct stores across Gulf and Egypt.

As part of the collaboration, the two companies will work together to launch Sports Direct stores in the MENA region, further expanding the region’s already diverse retail market. The pair hope ...

Britain's iconic brand Debenhams has made a comeback after online fashion retailer Boohoo said on Tuesday it was rebranding ...

With tens of thousands of items on its eBay outlet, Sports Direct* boasts one of the most comprehensive selections of all the outlets. What is the headline discount based on: The Advertising Standards ...