Coupled with the coffee chain’s “questionable strategic priorities,” such as a lack of a focus on cold beverages and ...

Starbucks is considering a partial or full sale of its China business, with a recent news report suggesting that it could be ...

Starbucks enters a price war in China, offering significant discounts to compete with low-cost rivals like Luckin Coffee. Increased discounting raises concerns about Starbucks's long-term strategy ...

Imagesource: Starbucks China Instagram page. In Starbucks Corporation's(NASDAQ: SBUX)most recent quarterly earnings call on Nov. 3, CEO Howard Schultz could not have been more emphatic in ...

Starbucks (NASDAQ: SBUX) is the quintessential American coffee brand. However, the company has shifted its focus toward growth overseas, most notably. Why Starbucks Is Betting Big on China | Nasdaq ...

Though Starbucks has said that it welcomes competition in China, and asserts that there's plenty of room for other coffee chains, the company has been shifting its strategy there in response to ...

Starbucks wants to be big in China, and even bigger in the United States. To do that, the coffee company is making some changes. After years of aggressive growth, the coffee company has locations ...

Starbucks is doubling down on a new strategy to reclaim its footing in China, it’s second-biggest international market.To help turn things around, the coffee giant has appointed Tony Yang as its ...

HONG KONG (MarketWatch) -- Starbucks Corp.'s pinning its future growth strategy on an aggressive expansion into China's lesser-known cities, according to Chairman Howard Schultz.

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U.S. coffee chain Starbucks has rolled out a new smaller cup size in China, its second largest market, in an aim to attract customers as competition in the country intensifies.

Though Starbucks has said that it welcomes competition in China, and asserts that there's plenty of room for other coffee chains, the company has been shifting its strategy there in response to ...