How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

The three-day course, Strategic Marketing, will offer a hands-on investigation of the components and process of competitive and sustainable strategy development. According to Cook, it will explore ...

A study of the decisions required to allocate and manage marketing resources in a competitive business environment. The fourth number of the course code shows the level of the course. For example, in ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When times are tough and budget cuts are warranted, the marketing function can sometimes ...

This course is available on the MSc in International Management, MSc in Management, MSc in Management (CEMS MIM), MSc in Management and Strategy, MSc in Management, Organisations and Governance, MSc ...

Artificial intelligence is rapidly reshaping how modern businesses operate. From marketing and operations to customer ...

Today, organizations are also looking for the marketing strategists who can ensure that they understand the requirements of customers and develop right marketing strategies to grow the customers’ base ...

AI will make it harder to do something unique. The old secrets are secrets no longer, and new advances will mainstream more ...