Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...

Lego has included toy weapons in 30% of their packages, according to the study. Pictured in this undated photo is a scene of Bad Cop from "The Lego Movie." Warner Bros. Pictures/Youtube — -- LEGO ...

Every September, largely unbeknownst to the rest of the company, a group of around 50 Lego employees descends upon Spain’s Mediterranean coast, armed with sunblock, huge bins of Lego bricks, and a ...

Lego lost a huge customer when Toys “R” Us went out of business last year. But the toy maker found a way around the problem. Lego expanded distribution at big retailers like Walmart and Target, and it ...

LEGO announced it will make its toys more inclusive as they market them to both boys and girls in order to remove “harmful stereotypes,” after conducting a new survey. “Despite the progress made in ...

Whenever there’s a new Lego movie, you can count on one thing: excellent tie-in toys. The release of The Lego Movie 2: The Second Part this week is heralded by 19 new building toys, including an ...

Mixels stand out in Lego's Toy Fair line-up as the most exciting, and biggest risk, for the brick company this year. It's a new franchise that relies on the simultaneously launched collectable Lego ...

Visitors to the bustling Lego store in midtown Manhattan this holiday season may be surprised by what greets them upon their entrance. After waiting in a line so long that it requires a bouncer, they ...