The agreement extends Mattel’s global licensing rights to develop lines for Toy Story across Action Figures, Vehicles, Radio Control, Games and Plush. Mattel has announced that it has renewed a ...

Mattel has renewed its multiyear global licensing agreement with Disney for Toy Story in time for a new range of products commemorating the franchise’s 30th anniversary and the upcoming release of Toy ...

Mattel and Walt Disney renewed a multiyear licensing agreement for new products tied to the Toy Story franchise. New products will commemorate Toy Story's 30th anniversary and the upcoming release of ...

Although the holidays might seem some ways away, Toy Fair 2025 gave us an early taste of the hottest toys and games we expect to see on every child’s wishlist. The biggest brands of the toy world ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...