Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

Tween Dreams is a mini-series about three 12 year old bffs growing up circa 2000-2001 who are just trying to DEAL. Watch them in their adventures/misadventures as they cope with typical tween issues ...

Tween Dreams is a mini-series by Molly Soda (aka Amalia Soto) about three 12 year old bffs growing up circa 2000-2001 who are just trying to DEAL.

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

If you are lucky enough to be the parent of a tween girl, you know there’s a constant stream of requests for the newest, hottest, most slay-worthy products they can imagine. You can’t — and shouldn’t ...

Not too long ago, networks like Disney Channel and Nickelodeon ruled the airwaves—and the hearts of preteens. This shift has implications beyond entertainment. According to experts, the disappearance ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Mostly, I remember the fluffy pens. When I was in elementary and middle school, nothing could be cooler than a fluffy pen, at least until it got covered in backpack grime and started to look like an ...

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Amy Peden receives funding from the National Health and Medical Research Council. She maintains an honorary affiliation as a Senior Research Fellow with Royal Life Saving Society - Australia. New ...