As brands increasingly rely on generative AI to crank out low-cost marketing visuals, Apple recently went in the opposite direction. The tech giant revealed that its new Apple TV intro was created ...

Apple's new TV streaming intro ditches digital effects for a tangible studio shoot. Using real glass, physical lighting, and cameras, the company created a visually striking, in-camera bumper. This ...

Pushing against the trend, the iPhone maker skirts artificial intelligence (AI) and actually films the new intros for Apple TV and Apple Original Movies. Three years after the launch of ChatGPT ...

When Apple announced it was dropping the ‘+’ from its streaming service and going with Apple TV it promised a vibrant new identity, and we’re now seeing what that’s all about. As well as a colourful ...

The Apple TV rebranding is officially official. What was first slipped in covertly in a press release for F1: The Movie has now finally been unveiled with a brand-new intro video. A simple, classy, ...

Finneas and Apple teamed up for the new Apple TV intro video that will start airing before TV shows and movies. The video arrives alongside Apple rebranding Apple TV+ to just ‘Apple TV.’ Though the ...

“This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be what plays in the beginning of Apple TV movies and TV shows going forward. Apple ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

Tonight in Unpacks: Disney has put on-air messaging about the potential end of its carriage deal with YouTube TV on its airwaves, including ESPN, as the expiration of the deal is a week away, reports ...