When I say “banana,” what’s the first verb that comes to mind? New research explores creativity using a noun/verb exercise. The more innovative or “semantically distant” the verb, the more creative ...

Neuroscientists have created a quick but reliable test that can measure a person's creativity from single spoken words. The "noun-verb" test is so simple it can be done by virtually anyone anywhere -- ...

In this article, I argue that at least in some subsets of grammar, non-standard dialects are indeed more natural than their standard counterparts. I present data from the new Freiburg English Dialect ...

A brand reaches its apotheosis when it slips into the vernacular as a generic noun—Band-Aid, Kleenex, even Dumpster. Anyone else’s dad still say “Dempster Dumpster,” for the brothers who patented it ...

THE Guardian front and inside pages of May 12, 2014, preface this week’s edition with two headline howlers nurtured by juvenile sloppiness: “Stakeholders oppose AMCON’s deadline on (for) bank’s ...