Super Bowl commercials seem to be on the rebound the past few years. We had way-too-serious ones, overly long ones, safe and boring ones to remind you of things you don’t need help remembering, etc.

Sunday’s Super Bowl 2022 isn’t just about the Eagles vs. the Chiefs — it’s also about the day’s buzziest commercials (and Rihanna’s halftime show, of course). Paul Rudd, Kevin Hart, Serena Williams, ...

Super Bowl LVIII aired on Sunday, Feb. 11, 2024 and saw the Kansas City Chiefs defeat the San Francisco 49ers in overtime to win back-to-back National Football League championships. The game also ...

Hefty as the fees were for advertising time on this year's Super Bowl — up to $7 million per 30 seconds — there weren't that many commercials whose concepts and execution seemed worthy of the price ...

Here’s the surprise: Zak's analysis of data from a shows that by the 30-second mark, viewers had already experienced the ad's pattern twice, leading to diminishing returns in engagement and ...

Like it or not, commercials are coming to NFL RedZone. But a new report on just how many the beloved seven-hour NFL viewing experience will be broken up by appears a little more acceptable to angry ...