Mahesh Bellie is a VP Marketing @ Indium & Business storytelling coach whose work lies at the intersection of tech, consulting & marketing. Business storytelling is one of those buzzwords that ...

In leadership, storytelling isn't just an art; it's a powerful tool for visionaries to connect, inspire and lead. When you stand before an audience, whether at an event, a press conference or your ...

The power of storytelling is not just a cultural phenomenon — it is rooted in how our brains work. Neuroscientists have shown that when we hear a story, our brains light up in a way that is different ...

Leaders are inundated with scorecards and dashboards from across the business. This is where the art of storytelling comes into play for talent resources leaders. The Fast Company Executive Board is a ...

As a small-business owner, making your voice heard among all the noise can be super challenging. How can you stand out in a world that’s saturated with marketing campaigns? One way to effectively ...

Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business’s products or services. By ...

This work reframes storytelling as a strategic tool, not a marketing accessory. It shows how emotional resonance rooted in the founder’s voice builds trust, loyalty, and long-term relevance. In a ...

A few weeks ago, when I moderated a panel about social media at SXSW at Inc. Founders House, Lisa J. of BK Beauty shared a story with the audience. She said that a few years back, when she stopped ...

Grupo Agatep chairman and CEO Norman Agatep, APR, highlighted the power of data in brand storytelling at the 32nd National PR ...

Josh Oshinsky joins Business Insider as Vice President of Creative Strategy on the Global Marketing and Sales team.