First Reebok. Now Wm. Wrigley Jr. Co. Suddenly it seems taking a poke at your competitor is back in vogue. Earlier this year Reebok took a shot at Nike’s “streaker” ad, which began running in January ...

Starcom USA and Wrigley teamed with Arrested Development cult icons Jason Bateman and Will Arnett (and the actors' production company DumbDumb) to create a series of humorous shorts called, ...

— -- Vanessa Branch has a thing for dirty mouths. The petite, peppy blonde has helped make Orbit the No. 1 gum with her quest in commercials to show that Orbit can clean up a dirty mouth "no ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Why parent Wm. Wrigley Jr. Co. is changing its ad strategy ...

Sarah Silverman's breakup with Jimmy Kimmel a few years ago has proven to be great comedic fodder for both stars. In a new TV ad, Ms. Silverman is going for laughs after the end of an even hotter ...

Gum and confectionery group Wrigley has added to its Orbit gum range with the launch of Orbit Mint Mojito and Orbit Raspberry Mint. The new launches mark the tenth and 11th new flavours to be added to ...