It was widely ridiculed at its launch. But Gwyneth Paltrow calling her lifestyle brand Goop may well have helped her get a headstart on her competitors. Giving a company a meaningless name may help ...

This price reflects trading activity during the overnight session on the Blue Ocean ATS, available 8 p.m. to 4 a.m. ET, Sunday through Thursday, when regular markets are closed. Chart does not reflect ...

This price reflects trading activity during the overnight session on the Blue Ocean ATS, available 8 p.m. to 4 a.m. ET, Sunday through Thursday, when regular markets are closed.