Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her ...

"I've been waiting for a moment to share a name that I secured in 2022 and this is the moment," Markle said in an Instagram ...

After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of ...

Meghan Markle’s lifestyle brand has undergone a major rebranding, changing its name from American Riviera Orchard to As Ever.

Speaking about her decision to change her brand's name—in a casual video filmed in the backyard of the home she shares with ...

The cat’s out of the bag,” the Duchess of Sussex, 43, said in a video as she unveiled her lifestyle brand’s new name.

Less than a year after debuting American Riviera Orchard, the Duchess of Sussex has shifted focus with the announcement of ...

The “Suits” alum announced As Ever as she admitted its previous name “limited [her] to things that were just manufactured and ...

Here's what a former royal family employee thinks the Duchess of Sussex is really trying to do show everyone with her rebrand ...

Duchess Meghan is trying on a new crown after leaving the British monarchy: American lifestyle maven à la Martha Stewart. Not ...

The new company has a fresh website she unveiled Monday with a rare photo of 3-year-old Lilibet, her youngest child with ...

Meghan Markle today revealed her rebrand of American Riviera Orchard in an Instagram video that appears to include a subtle dig at the Royal Family. The Duchess of Sussex, 43, has renamed her ...