"I saw one of the criminals turn around with something that looked to me like a chainsaw, then I yelled at my colleagues to get out," she recalled. She shouted a second time that it was a robbery and that they should run.

The company behind the parcel lift used in the Louvre heist has capitalized on the exposure with a genius marketing strategy. The raid on Oct. 19 has left France stunned, after thieves made off with irreplaceable Napoleonic jewels worth around $102.

The theft of French crown jewels overshadowed the robbery of some $100,000 worth of historical coins from a museum dedicated to philosopher Denis Diderot.

Authorities were racing Monday to reassure the public about security at key cultural sites — and find the jewels stolen from the museum before they can be broken up and melted down.

A German company inadvertently embroiled in the Louvre Museum heist after one of its lifts was used in the theft is making the most of its free publicity - by launching a new advertising campaign.

The brazen daylight robbery of the Louvre on Sunday has turned into a marketing opportunity for Böcker, a German maker of cranes and elevators whose product was used in the heist.

The footage shows two suspects descending a basket lift on the side of the museum before fleeing on motorbikes.

Eight priceless royal jewels, including crowns and necklaces, were stolen from the Louvre in a four-minute heist.