A German company inadvertently embroiled in the Louvre Museum heist after one of its lifts was used in the theft is making the most of its free publicity - by launching a new advertising campaign.

Two traces of DNA were found in one of the helmets and one of the gloves suspects left behind after a jewelry heist at the Louvre on Sunday, French police told ABC News.

The Louvre Museum heist has drawn international attention after criminals made off with $102 million worth of rare jewels during a heist they pulled off in broad daylight and within a matter of minutes.

Art heists may sound glamorous, but stealing priceless cultural artifacts doesn't always pay off like you'd expect. We talked with a veteran art thief, a lawyer, and an expert on heist economics.

The theft of French crown jewels overshadowed the robbery of some $100,000 worth of historical coins from a museum dedicated to philosopher Denis Diderot.

Museum security concerns rise after the latest Louvre robbery, as experts recall other major art thefts, including the Isabella Stewart Gardner Museum's still-unsolved heist from 1990.

It was, in nearly every way, an ordinary photo distributed by The Associated Press to news media outlets. It showed three policemen leaning against a silver car parked in the courtyard of the Louvre Museum in Paris just hours after the brazen theft of a collection of French crown jewels on Sunday.

The footage shows two suspects descending a basket lift on the side of the museum before fleeing on motorbikes.