According to the report, Microsoft set a goal for Xbox of 30 percent “accountability margins,” which is apparently the term the company uses in place of “profit margins.” As Bloomberg lays out, the ...

The price difference compared to Microsoft’s consoles is significant. The ROG Xbox Ally costs 50% more than the Xbox Series S ...

Xbox’s Sarah Bond hints the next-gen console will deliver a “very premium” experience, hinting a shift toward high-end gaming ...

Microsoft has confirmed that its next Xbox console is on the way, and from the sounds of it, it will be an expensive one. The ...

Over the past few years, the Xbox brand has pivoted its role in the industry. What used to be the exclusive home for first-party franchises like Halo, Gears of War, and Forza is now seeing its games ...

Microsoft Corp. is asking its Xbox gaming division to produce profit margins that are well above the industry average, ...

Xbox President Sarah Bond says making a game exclusive to one platform is an 'antiquated' idea as the company releases more ...

The head of Xbox has revealed that the idea of platform exclusives has become 'antiquated for most people,' noting players expect to see games available everywhere.

Xbox president Sarah Bond suggested that some of thinking behind the next Xbox could be seen in the recently launched ROG ...

While the Bloomberg report states that not all projects at Xbox are being set this 30 percent profit margin brought in during ...

Xbox president Sarah Bond revealed the upcoming next-generation console will offer a premium, high-end experience, building ...