The price difference compared to Microsoft’s consoles is significant. The ROG Xbox Ally costs 50% more than the Xbox Series S ...

Over the past few years, the Xbox brand has pivoted its role in the industry. What used to be the exclusive home for first-party franchises like Halo, Gears of War, and Forza is now seeing its games ...

Xbox President Sarah Bond says making a game exclusive to one platform is an 'antiquated' idea as the company releases more ...

Fans can apparently expect hardware similar to that found in the $1,000 ROG Xbox Ally X."The next-gen console is going to be ...

The head of Xbox has revealed that the idea of platform exclusives has become 'antiquated for most people,' noting players expect to see games available everywhere.

Xbox president Sarah Bond suggested that some of thinking behind the next Xbox could be seen in the recently launched ROG ...

According to the report, Microsoft set a goal for Xbox of 30 percent “accountability margins,” which is apparently the term the company uses in place of “profit margins.” As Bloomberg lays out, the ...

While the Bloomberg report states that not all projects at Xbox are being set this 30 percent profit margin brought in during ...

Xbox president Sarah Bond revealed the upcoming next-generation console will offer a premium, high-end experience, building ...

Microsoft is said to be forcing the Xbox branch to hit above-average industry profit margins, with an aggressive goal of 30 ...

Microsoft is reportedly demanding 30% profit margins from its Xbox division, fueling mass layoffs, price hikes, and a ...