Chili’s Lifetime love story and Jake from State Farm enters the “Severance” universe ...

First-party data collaboration helps advertisers and publishers enhance targeting, optimize performance and drive better ...

Move marks the first public-facing shift since leaders Nancy Reyes and Chris Beresford-Hill joined the shop last year.

Amazon spent $21 billion on advertising and promotion in 2024. Ad Age tallies ad spending over the 30 years since Amazon ...

Pat O’Toole, who recently left his job as Burger King’s U.S. marketing leader, today was named chief marketing officer of ...

State Farm delayed the work because of the Los Angeles wildfires. The insurer also canceled a planned Super Bowl spot. The ...

As smartphone hardware innovation stagnates, Apple and Samsung are touting AI-powered software upgrades, but consumer ...

How New Balance, The Gap and others made gains with Gen Z buyers.

Alphabet's YouTube plans to introduce a new, lower-priced version of its paid video service, offering its vast library of podcasts and how-to clips without advertising. The packag ...

Today, guest editor Lucien Etori turns the spotlight to Chloë Davies, founder and CEO of It Takes A Village Collective (ITAV ...

Ninety percent of Gen Zers believe a broad pop culture mainstream no longer exists. Almost half of Gen Z uses Generative AI ...

The “Sesame Street” icon partnered with On to counter the narrative, telling viewers that although hard work wins, “Elmo likes soft. Feeling good—does that win? Running for fun—is that a win? Don’t be ...