Launched in time for the NCAA March Madness, the spot, titled “Stay Ready,” celebrates women’s sports and empowers female athletes to take control of their finances with a voiceover by NCAA basketball ...

The social platform’s global head of business marketing and commercial partnerships writes about why creativity and business ...

Film is still the quickest way to unlock emotion. And we had a good variety of films among this week’s top ad campaigns. Tim ...

Modelo, Goldman Sachs, Shopify, Raising Cane’s and Kohl’s are among the brands gaining with boomers.

Southwest is inviting controversy with a tone-deaf social media post amid consumer backlash to the end of its bags fly free ...

Following multiple reports and confirmation from agency leadership, Ad Age has learned that Madwell is facing significant ...

PepsiCo Inc. is in advanced talks to buy healthier soda brand Poppi, according to people with knowledge of the matter.

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

Paramount Pictures made a savvy plug for “Novocaine,” and Dick’s Sporting Goods was a “magnet” for holiday shoppers—plus, why ...

Speakers at Ad Age’s NextGen Marketing Summit Gen Z career forum share tips for breaking into the industry. (L-R) Emily ...

Glossier, Dove and Diet Coke are among the brands tapping into Gen Z’s tendency to splurge on desserts, trinkets and other ...

As flaws in programmatic advertising become more pronounced, agencies turn to supply-side platforms for more direct ...