In this episode of AW360 Live, we sit down with Sean Atkins, CEO of Dhar Mann Studios, the largest scripted digital creator in the world — with over a billion monthly views. Sean shares how the studio ...
In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure ...
While AI has us working out the anatomy of the perfect prompt and our social feeds compete for catchy acronyms laying claim to that very finding (my preferred, less catchy one is RTCBRR – role, task, ...
What’s in a name? For MS NOW (formerly MSNBC), that’s a loaded question. The origin of the name “MSNBC” dates back to 1996, when Microsoft and the news channel NBC joined forces. Together, Microsoft ...
The biggest problem for retail CMOs and their marketing and e-commerce teams isn’t vision; it’s execution. When Nike made headlines with its “Why Do It?” campaign, a new take on its iconic “Just Do It ...
The automotive industry is navigating one of its most complex periods in decades. Global tariffs, shifting trade policies, and persistent supply chain issues have reshaped the way vehicles are built, ...
At this year’s Advertising Week New York, I joined Aarti Bhaskaran, Global Head of Research and Insights at Snap Inc.; Brad Jansen, President and CEO of Dobbino; and creator and Sr. community ...
With OpenAI chief Sam Altman reportedly backing brain-tech startup Merge, brain-computer interfaces (BCIs) have moved from niche experiment to a race between two of Silicon Valley’s most powerful ...
In this episode Ren Akinci speaks with Morana Bakula, President and CEO of Bond Brand Loyalty. In this conversation, Morana shares what sets Bond apart in the loyalty and customer experience space, ...
The next big advantage in adtech isn’t a new channel, a smarter bid algorithm or another “AI-powered” dashboard. It’s the ability to connect every consumer touchpoint into one seamless, continuous ...
For years, digital advertising was built on a deterministic foundation. Companies sought to identify and target every user with cookies and device IDs. But that era is ending. With at least 70% of the ...
At Advertising Week New York, MasterCard announced the launch of its new Commerce Media Network, positioning the company at the forefront of a rapidly evolving marketing landscape where commerce, data ...
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