Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce. By leveraging retail data alongside advanced targeting, it ...

If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back. This year’s batch of Big Game ...

Programmatic curation reshapes how advertisers manage their digital inventory, offering precise selection and organisation of premium inventory whilst seamlessly aligning it with audience data for ...

Imagine someone ten years ago telling you the following would happen in 2024: YouTube creator-turned-boxer Jake Paul beat 58-year-old Mike Tyson in a professional boxing match, which 60 million ...

I believe 2025 will be the year in which AI Agents start to make their mark in automating all sorts of processes, from app and games production and UA campaign development to answering sales and ...

Gen Z and Millennials are often at the forefront of technological adoption and social media engagement, but their preferences in other areas—like alcohol consumption—present challenges for marketers ...

Nearly 80 percent of consumer spending happens in stores, and yet 90 percent of retail media advertising happens online. Does anyone sense a misalignment here? 2025 will be the year of in-store retail ...

The consumer landscape in 2025 will be shaped by empowered, informed individuals seeking more meaningful interactions with brands. Economic uncertainty and a digital deluge have fostered scepticism, ...

The world of advertising is undergoing a seismic shift as creativity intersects with advancing technology, evolving consumer expectations, and heightened societal demands. AI tools and automation are ...

At first glance, “data-driven creativity” might sound simple: blend data with creativity, apply analytical methods, and voilà — innovative work emerges. But it’s far from straightforward. The reality ...

Depending on who you’ve talked to this year in the advertising industry, Generative AI (or GenAi/GAI), can be seen as a revolutionary force changing marketing for the better, or an uncontrollable ...

The growing reliance on data by businesses and marketing professionals, exemplified by industry giants like Amazon and Netflix leveraging data to drive their strategies, has highlighted the ...