In this episode of AI: Machine-Made Marketing, we’re joined by Asha Shivaji, CEO and Co-Founder of SeeMe Index, to explore how responsible AI is changing the way brands understand and measure ...

What’s in a name? For MS NOW (formerly MSNBC), that’s a loaded question. The origin of the name “MSNBC” dates back to 1996, when Microsoft and the news channel NBC joined forces. Together, Microsoft ...

While AI has us working out the anatomy of the perfect prompt and our social feeds compete for catchy acronyms laying claim to that very finding (my preferred, less catchy one is RTCBRR – role, task, ...

The next big advantage in adtech isn’t a new channel, a smarter bid algorithm or another “AI-powered” dashboard. It’s the ability to connect every consumer touchpoint into one seamless, continuous ...

In this episode of AW360 Live, we sit down with Sean Atkins, CEO of Dhar Mann Studios, the largest scripted digital creator in the world — with over a billion monthly views. Sean shares how the studio ...

With OpenAI chief Sam Altman reportedly backing brain-tech startup Merge, brain-computer interfaces (BCIs) have moved from niche experiment to a race between two of Silicon Valley’s most powerful ...

For years, digital advertising was built on a deterministic foundation. Companies sought to identify and target every user with cookies and device IDs. But that era is ending. With at least 70% of the ...

One of television’s hottest new genres isn’t another reality competition or true crime series—it’s dating shows featuring contestants 50+. Audiences are tuning in, and advertisers should pay attention ...

At this year’s Advertising Week New York, I joined Aarti Bhaskaran, Global Head of Research and Insights at Snap Inc.; Brad Jansen, President and CEO of Dobbino; and creator and Sr. community ...

Live sports is booming as a cultural and commercial powerhouse. The continued rise of women’s sport, as seen with the recent UEFA Women’s Euro final drawing more than 12 million viewers, is opening up ...

The biggest problem for retail CMOs and their marketing and e-commerce teams isn’t vision; it’s execution. When Nike made headlines with its “Why Do It?” campaign, a new take on its iconic “Just Do It ...

The automotive industry is navigating one of its most complex periods in decades. Global tariffs, shifting trade policies, and persistent supply chain issues have reshaped the way vehicles are built, ...