Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce. By leveraging retail data alongside advanced targeting, it ...
If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back. This year’s batch of Big Game ...
Industry leaders talk about the international ambitions for Ad Net Zero, and how we can make every ad a green ad by 2030 to help the world in its efforts tackle the climate crisis.
Programmatic curation reshapes how advertisers manage their digital inventory, offering precise selection and organisation of premium inventory whilst seamlessly aligning it with audience data for ...
Imagine someone ten years ago telling you the following would happen in 2024: YouTube creator-turned-boxer Jake Paul beat 58-year-old Mike Tyson in a professional boxing match, which 60 million ...
Recorded in-studio, and live at Advertising Week’s global events, AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.
I believe 2025 will be the year in which AI Agents start to make their mark in automating all sorts of processes, from app and games production and UA campaign development to answering sales and ...
Telemundo will premiere La Casa de los Famosos All-Stars and the new primetime super series La Jefa, both scheduled to debut in February 2025. “We are excited to refresh our primetime programming this ...
The TrustMakers connects listeners with experts around the globe on what it takes to build and maintain trust in today’s society.
Gen Z and Millennials are often at the forefront of technological adoption and social media engagement, but their preferences in other areas—like alcohol consumption—present challenges for marketers ...
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Nearly 80 percent of consumer spending happens in stores, and yet 90 percent of retail media advertising happens online. Does anyone sense a misalignment here? 2025 will be the year of in-store retail ...
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