Prospect's Maya Tayara discusses the shifting landscape of media consumption, and the importance of teamwork and ...

Hearts & Science MENA's Aisha Ali writes on tackling challenges within the industry through collaboration, mentorship and more.

In this Industry Snapshot, Boopin's Razmik Kalaidjian talks about the major shifts in media strategies, trust and being bold.

StickyGinger will support Marks & Spencer in enhancing its brand positioning and market presence across the GCC.

The research reveals concerns about the ethical use of data, priority on customer retention, and tactics to build emotional ...

Souad Merheb, GM at Teeb Made, part of The Bold Group, shares lessons learned along 'a path that was never linear'.

Rory McEntee will lead the brand’s marketing initiatives and strategic communications, focusing on creative, disruptive and ...

Papa Johns has partnered with digital marketing and creative solutions company Home of Performance for performance marketing and creative services in the UAE, Saudi Arabia and Jordan. The partnership ...

In this Industry Snapshot, Fusion5’s Ramy Mouganie reflects on strengthening trust with clients, and encourages nurturing holistic work environments, emphasising that teamwork within an agency is of ...

Ras Al Khaimah Tourism Development Authority (RAKTDA) has launched its latest destination marketing campaign, Not a Vacation…Our Vacation, marking a shift in how the emirate presents itself to ...

In this Industry Snapshot, Ogilvy MENA’s Ghassan Maraqa explores the evolving role of creativity, the power of local insights, and why ‘borderless creativity’ is the key to staying ahead. As the ...

Carat's Fiona Black shares her thoughts on agentic AI, leadership, client trust and more in this Industry Snapshot.