The company is also expanding its AI capabilities to its wholesale channels as part of its efforts to create an end-to-end connected shopping experience. The e-commerce upgrade aligns with recent ...
These infrastructure upgrades will help support a portfolio revamp that leans more heavily on functional and protein-rich foods and beverages in support of growing trends such as an increased use of ...
To move from experimentation to execution, retailers need to navigate three key dimensions: architecture and systems, organizational readiness, and governance and trust. 1. Build the right ...
The beverage category has become increasingly segmented and competitive, which means both category leaders and challenger brands must be cognizant of their OSA. Learn about the tools, tech, and ...
The companies released their initial findings, with more to come later in the fall. Among them are: Friendship circles are becoming smaller and more intentional, with a focus on quality over quantity ...
Philipp Navratil, CEO of Nestlé, said in a statement that Loeschen was elevated to the new role for his "extensive expertise and deep understanding of the portioned coffee category, along with a ...
Loyalty isn’t what it used to be, as today’s consumers demand more than just points and perks. The race is on for CPGs to turn viral moments into meaningful, lasting relationships. Learn about a new ...
The review focuses on Coty’s $1.2 billion revenue mass color cosmetics business, which includes brands such as CoverGirl, Rimmel, Sally Hansen and Max Factor.
A shopper survey issued last summer further reinforces the trend and shed light into purchase habits. Storesight questioned 1,000 shoppers about their sparkling water preferences and what can convert ...
While it's not the first time the company has deployed an AI agent, this latest initiative is part of a long-term strategy to invest in integrated AI solutions that drive scalability and connectivity, ...
Unilever has embedded AI across its organization to optimize processes. Within marketing, it is also testing an in-house graphic design studio called Sketch Pro that combines the expertise of ...
"As a health-focused food company, our consumers are very knowledgeable," Matías Arriagada Juliá, lead systems engineer at Wild Foods, said in a statement. "They carefully review nutrition labels and ...