The latest trends and developments in social media, from the rise of episodic branded video to Facebook’s bid to win back ...

Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which ...

As LinkedIn grows in popularity, many brands are looking to get the most out of this platform. How are stand-out brands using it to succeed, and what can marketers learn from them? LinkedIn has long ...

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The applications of generative AI range from more visible customer-facing executions to less overt, but still effective, back-of-house use cases. Here are three examples of GenAI making an impact ...

The Capability Leaders Forum is a breakfast briefing and networking session, designed to bring together like-minded leaders to evaluate industry challenges such as the digital skills gap, the war for ...

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take. Social commerce that’s truly native to a platform felt for a ...

Econsultancy’s Future of Marketing report is designed to help marketers respond to shifting competitive contexts and plan ahead. By comparing their priorities and concerns against those of their peers ...

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR ...

There’s been one trend in marketing and ecommerce over the past three years that has put every other in the shade – retail media and retail media networks. Yes, we’ve written a lot about generative AI ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch ...