The latest trends and developments in social media, from the rise of episodic branded video to Facebook’s bid to win back ...

This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment. It ...

After the shock of the coronavirus on brick-and-mortar retail, stores have to work harder than ever to compete with each other, and with consumers’ increased appetite for ecommerce. One way of doing ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

Email is a direct line of communication between a brand and its customers, giving marketers the ability to send relevant, personalised and timely content for a variety of purposes. This versatility, ...

Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not ...

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Upselling is when you persuade a customer to buy a more expensive item or upgrade a product or service to make the sale more profitable. As a sales tactic, it can come across as pushy when done ...

With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ...

Neurodiversity benefits society as a whole, as well as the workplace. This report demonstrates how organisations can unlock both strategic and commercial advantages by creating more inclusive ...

Over a century later, American Jule Gregory Charney – who is considered the father of modern meteorology, teamed with his Norwegian and American counterparts in mathematics, meteorology and computer ...

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the ...