In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

To successfully implement AI in your organization, you need more than technical specs—you need a behavioral strategy. Here’s how to align AI with how people actually think and work. Design for real ...

A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...

Since becoming the global managing partner of McKinsey & Company in 2021, Bob Sternfels has had to navigate a series of ...

Employers and health systems can do a better job of serving the specific healthcare needs of Millennials and Gen Zers by embracing the following seven approaches: 1) Enlist AI in the design of ...

Many organizations stumble into cycles of repeated transformations—bold restructurings meant to fix deep problems but instead sap morale, unsettle customers and investors, and consume leadership ...