From safer cars to rare disease breakthroughs, synthetic datasets promise big wins, but new laws and ethical red lines are ...

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Choice blindness refers to the phenomenon where individuals are unaware of the choices they did not make. This cognitive bias ...

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Discover how gamification really works. Learn how behavioral science, reinforcement learning, and cognitive psychology drive ...

Welcome to iMotions Services, your premier partner in cutting-edge human behavior research. Whether you’re looking to harness the power of advanced research methodologies without the need to invest in ...

Many educators pursue careers in academia, hoping to engage and inspire the next generation. With iMotions Education, undergraduate lecturers have been able to increase enrollment and engagement with ...

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As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

iMotions EduLabs are a fusion of our “Education” and “Laboratory” solutions and stand for a symbiotic relationship between cutting-edge technology and academic exploration. Academia is under pressure ...