From safer cars to rare disease breakthroughs, synthetic datasets promise big wins, but new laws and ethical red lines are ...

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The 5-day iMotions Academy is tailored to provide value to researchers across a range of industries or academic fields. The training is ideally suited for those who have beginner or intermediate ...

Choice blindness refers to the phenomenon where individuals are unaware of the choices they did not make. This cognitive bias ...

Welcome to iMotions Services, your premier partner in cutting-edge human behavior research. Whether you’re looking to harness the power of advanced research methodologies without the need to invest in ...

Discover how gamification really works. Learn how behavioral science, reinforcement learning, and cognitive psychology drive ...

Many educators pursue careers in academia, hoping to engage and inspire the next generation. With iMotions Education, undergraduate lecturers have been able to increase enrollment and engagement with ...

anywhere in the world. Even in remote settings, you can The Most Accurate Webcam Eye Tracking Available Based on state-of-the-art technology iMotions WebET 3.0 is the most accurate and robust webcam ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...