When hundreds of marketers came together in Halifax this spring, SocialEast 2025 felt less like a conference and more like a reunion. Over three days, ideas flowed from the stage to the coffee lines, ...

With 15 different presentations and panels featuring some of the industry’s most brilliant marketers, digital strategists, and innovators, there is no shortage of inspiration at the second day of ...

According to aggregate sources, streaming videos on social media is the most popular streaming activity in Canada. In 2024, Canadians spent an average of ten hours per week streaming content: watching ...

Between Facebook, Tik Tok, Instagram, YouTube, LinkedIn, and Threads, and dozens of secondary and emerging social media platforms available across North America, social media and digital marketers ...

In digital marketing, and in real life, building a thriving community is one of the most important factors to brand and business survival. It’s no secret that a strong online community creates ...

Between October 2021 and March 2022, the Canadian Spam Reporting Centre received more than 6,400 complaints about spam emails and texts per week. According to the federal government, emails sent ...

Welcome back to your weekly roundup of the biggest stories shaping Canadian marketing, business, and media. This week, we’re looking at global tech partnerships with Canadian implications, new ...

Google officially rolled out AI Mode in Search this week, marking its debut in Canada. Using Gemini 2.5, AI Mode brings advanced reasoning, multimodal capabilities, and deeper web exploration to help ...

From agency innovation and leadership hires to global expansion and clever brand engagement, here’s what made headlines in Canadian marketing this week. Why it matters: It’s a strong example of how ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

In a marketing landscape where sustainability is often more slogan than strategy, one Canadian retailer is proving that purpose-led initiatives can drive both impact and profit. Silk & Snow, a Toronto ...