Target’s decision to scale back its diversity, equity and inclusion (DEI) initiatives — including its flagship “Belonging at the Bullseye” program — feels like the ultimate irony. A company that built ...

We’ve updated this email deliverability guide with what’s new about how iOS 18.2 handles email. Deliverability may not be the most interesting part of email marketing, but it is the most important. It ...

Generative AI isn’t just transforming marketing — it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, ...

Super Bowl advertising has evolved significantly since the first game in 1967. Initially, commercials were relatively simple and inexpensive, with the first Super Bowl ad costing around $40,000 for 30 ...

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If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your ...

A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. In general, public trust ...

Meta somewhat quietly introduced Signals Gateway last week, describing it as a solution that helps businesses maximize the value of their first-party data. Of course, Meta didn’t wake up last week and ...

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential ...

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs and whether ...

HubSpot’s SEO strategy is the talk of the SEO world today. Why? Just look at this image: Organic traffic appears to have declined sharply, dropping from 13.5 million in November to 8.6 million in ...

HubSpot unveiled a whopping 111 updates last month, and we’ve identified the 14 most impactful changes to optimize your team’s performance and strategy. HubSpot’s January 2025 updates focus on helping ...