This particular FMCG’s customer data consists mainly of demographic data (e.g., age group, location) and some user preferences (e.g., their favorite ice cream). This data could have come from many ...

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Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $55 billion, according to a new study from the ANA. Despite this, it’s clear advertisers are still hesitant ...

The first brands to participate in the Re: Make initiative were Skittles, Snickers, and Old Spice. It was a great way for TikTok to stay in contact with big companies like these and get them to ...

The benefits of using call analytics software platforms Call tracking software and analytics play a vital role in bridging the gap between online and offline channels, leading to more efficient ...

Kim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS ...

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He ...

AI for personalization and engagement: Intel’s Art of AI Intel approached me looking for new ways to help engage attendees at an upcoming global conference. They wanted to reach both in-person and ...

Thank you for your interest in presenting at MarTech! Please read on to get a better understanding of what we’re looking for in regard to submissions. Content: The speaker suggestions most likely to ...