From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen ...

This comes as no surprise to most, because when Google launched Bard (the name Google used for Gemini early on), Google said it would bring Bard features to the Google Assistant. Then in early 2024, ...

Google's ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency.

Google Analytics' is enhancing data transparency by adding percentage values to reports and introducing alerts for tracking ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad ...

Your PPC ads should bring in buyers, not browsers. These tips will help you attract and convert the right prospects.

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level ...

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved ...

ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.

Showing the date published and updated on the page can lead to Google displaying the wrong date, which can hurt your ...

Think Google has lost market share to ChatGPT and other AI engines? Wrong. Google search grew, and ChatGPT's market share is ...