Fanatics and MLB have opened a massive 31,000-square-foot retail outlet in Japan ahead of the Cubs and Dodgers’ Tokyo Series, ...

USC G Juju Watkins has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the company’s trading ...

Madness beginning this week, Garth Glissman, the men's basketball guru of the SEC, has some ideas about how to make the ...

The Washington Spirit are enhancing the team’s non-nationally televised NWSL matches this year by adding dedicated postgame ...

French soccer phenom Kylian Mbappé has invested in SailGP’s France-based team through his Coalition Capital investment arm.

NBC and the International Olympic Committee have reached a four-year extension of their media rights deal through the 2036 ...

Global infrastructure firm AECOM has been named the Official Venue Infrastructure Partner for the LA28 Olympic and Paralympic ...

The Hawks, Cavaliers, Heat, Bucks, Grizzlies, Timberwolves, Hornets and Magic have until April 1 to opt in or opt out of Main ...

As the sports business reaches the five-year anniversary of the pandemic, many of the lessons learned then have brought ...

NASCAR expects to get similar viewership on the Prime Video platform as it generates on cable TV, according to President ...

The USGA is in the open market for its next media-rights deal following the expiration of its exclusive negotiating window ...

Existing league-level sponsors Mastercard (an official sponsor since 1997), Google (since 2020) and Zoom (2023), join a roster of sponsors that includes presenting sponsor Guggenheim, whose founder ...