Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Apps like Hudl, GoRout and GameChanger, which was acquired by retailer Dick’s Sporting Goods, have software for managing teams and stats, as well as subscription streaming services for high school-age ...

That question launched a fascinating “ Ask Me Anything ”-style discussion at Cynopsis ScreenShift in New York City on Tuesday ...

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer ...

TTD shared new OpenAds features that let publishers evaluate whether it's running a fair auction. But tension between TTD and ...

As AI sweeps the tech landscape, new startups keep emerging. Here are seven former ad tech execs' thoughts on best AI ...

A peek inside PubDesk, The Trade Desk's new dashboard that gives sellers detailed info on how buyers value their inventory.

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the ...