As the pendulum swings hard toward 1:1 personalization, a question emerges: Just because we can personalize every interaction ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...